Comments on: MoMo Estonia: mobile advertising http://martinpaljak.net/2008/11/28/momo-estonia-mobile-advertising/ no comments needed Tue, 18 Oct 2011 09:48:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: martin http://martinpaljak.net/2008/11/28/momo-estonia-mobile-advertising/comment-page-1/#comment-33549 martin Wed, 03 Dec 2008 08:55:21 +0000 http://martin.paljak.pri.ee/?p=169#comment-33549 I really mean owning like if mcdonalds would own a gym chain around the world. That would make the picture much more transparent and fun. The fact that generally sports and big sponsors have connected money-driven interests is of course no surprise. I really mean owning like if mcdonalds would own a gym chain around the world. That would make the picture much more transparent and fun. The fact that generally sports and big sponsors have connected money-driven interests is of course no surprise.

]]> By: Ain http://martinpaljak.net/2008/11/28/momo-estonia-mobile-advertising/comment-page-1/#comment-33547 Ain Wed, 03 Dec 2008 00:25:47 +0000 http://martin.paljak.pri.ee/?p=169#comment-33547 Yup, football is a big business: <a href="http://tekkie.flashbit.net/tag/elisa" rel="nofollow">Elisa</a> is sponsoring EE footie as is the whole Vodafone group that Elisa is bound to. Also Telefónica of Spaniards, owning British O2 as well, sponsors 2 Spanish football clubs (Real Zaragoza and Valencia). T-Mobile aka Deutche Telekom is sponsoring the best of Scotts, Rangers and Celtic as well as Bayern Munich, one of the top German clubs. So the estimation looks to be right but reversed. Telecom owns the footie. The whole thing is dosh-driven. Similarly to football there is another high-budget sport with the same symptoms. Formula One. As EU banned tobacco advertising, sponsorship shifted to the <abbr title="Information and Computing Technology">ICT sector. Telefónica, Vodafone, AT&T and T-Mobile are all there.</abbr> Yup, football is a big business: Elisa is sponsoring EE footie as is the whole Vodafone group that Elisa is bound to. Also Telefónica of Spaniards, owning British O2 as well, sponsors 2 Spanish football clubs (Real Zaragoza and Valencia). T-Mobile aka Deutche Telekom is sponsoring the best of Scotts, Rangers and Celtic as well as Bayern Munich, one of the top German clubs.

So the estimation looks to be right but reversed. Telecom owns the footie. The whole thing is dosh-driven.

Similarly to football there is another high-budget sport with the same symptoms. Formula One. As EU banned tobacco advertising, sponsorship shifted to the ICT sector. Telefónica, Vodafone, AT&T and T-Mobile are all there.

]]> By: Oliver http://martinpaljak.net/2008/11/28/momo-estonia-mobile-advertising/comment-page-1/#comment-33461 Oliver Fri, 28 Nov 2008 19:30:25 +0000 http://martin.paljak.pri.ee/?p=169#comment-33461 Isn't Elisa one of the main sponsors of Estonian national football team? Isn't Elisa one of the main sponsors of Estonian national football team?

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